From media relations to the organization of press tours and encounters with journalists, professionals and consumers, to the creation of a campaign website, through to the design of promotional materials and informative sessions in retail outlets and restaurants weeks, the campaign will not only give personality to the project but will improve the perception of the virtues of the Union’s agri-food products and increase their competitiveness and consumption, by promoting the wines from Abruzzo (Italy), golden Bordeaux wines (France) and kiwi and cherries (Greece), within the target countries: USA and Canada.
We never stand still. Come have a glimpse to see what we have been doing.
In addition to numerous initiatives geared to communications professionals, the Charming Taste of Europe campaign is supported by two dedicated press offices: one for USA and another for the Canadian market.
Experiences in motion. See with your own eyes what the charming taste of Europe means.