There are places in Europe with a timeless charm, birthplace of the highest quality products with unmistakable tastes. Products that evoke such charm and embody the culture, the history, the art and the heritage of their territories. The Charming Taste of Europe is a special project that links the flavors of wine from Italy and France and of fresh kiwis from Greece, and further introduces the United States and Canada to these exquisite items that recall all of European beauty and grace.

The mission of The Charming Taste of Europe campaign, co-funded by the European Union is to improve, thanks to the slogan “Enjoy! It’s from Europe”, the awareness about merits and quality standards of selected European wines and fresh kiwis, and with its promotional activities also aiming to increase their competitiveness in both the United States and Canada. The project is promoted by the Consortium for the Protection of Abruzzo Wines, the Union of Sweet Bordeaux wines and the Association of Imathia’s Agricultural Cooperatives. These European agricultural products, famous around the world for their outstanding properties, will be in the forefront for more three years starting from January 2024 with initiatives and events dedicated to consumers, journalists, and professionals.

Through the superb high quality Italian wines, the juicy kiwis from Greece and the melodious French golden wines, produced with the artistry of agricultural traditions, this campaign will awaken the senses and a new culinary consciousness by connecting food, cultures and territories. A campaign that will undoubtedly offer the occasion to bring the European charm into one’s life.