The Charming Taste of Europe Showcases European Excellence at TEXSOM 2025
New York, NY – September 2025 –The Charming Taste of Europe, a campaign co-funded by the European Union, celebrates the heritage and quality of European wines and fresh fruits, introducing North American audiences to exquisite products from Italy, France, and Greece. The initiative is promoted by the Consortium for the Protection of Abruzzo
A Spring Full of Events for the “Charming Taste of Europe” Campaign Across the United States and Canada
Spring was a busy and exciting season for the “Charming Taste of Europe” campaign, marked by numerous trade, educational, and promotional activities across the United States and Canada. The Golden Wines of Bordeaux took center stage during several B2B meetings in Chicago and Austin, offering valuable opportunities to establish direct connection
Golden Bordeaux Wines at Tastin’France Chicago & Austin
We are delighted to share our recent participation in two key B2B events in the United States dedicated to the world of wine: Tastin’France Chicago (April 22) and Tastin’France Austin (April 24). During these events, organized by Business France, we had the opportunity to present and showcase the Golden Bordeaux Wines, meeting with more th