Discover the Excellence of European Choices in the USA!
Our Tasting Days are coming to 15 key locations across the USA, featuring dedicated corners staffed by trained professionals. For a full week, we’ll engage with target consumers, sharing insights about our campaign, distributing exciting promotional items, and—most importantly—empowering them to make informed purchasing decisions inspired by
Abruzzo wines shine with “The Charming Taste of Europe” in New York
On Monday, September 30, 2024, the vibrant city of New York hosted an exceptional event celebrating the renowned wines of Abruzzo, part of the Charming Taste of Europe campaign. Held at the elegant Manhatta venue on Liberty Street, the event offered wine professionals and media an immersive journey into the rich heritage and flavors…
Celebrating Abruzzo Wines in Boston – Masterclass and B2B event a success
On October 2nd, Boston played host to an extraordinary event dedicated to the excellence of Abruzzo wines, combining education and business opportunities. The day began with a captivating Masterclass on Abruzzo wines, led by renowned wine expert and brand ambassador Jeremy Parzen. The session, which welcomed 54 participants, delved into the
Discover the exquisite flavors of Europe at the Summer Fancy Food Show in New York
From June 23-25, 2024, the enchanting world of European quality products came alive at the Summer Fancy Food Show in New York City. The Charming Taste of Europe took center stage with its vibrant display at Stand No. 3603 on Level 1, showcasing an array of delightful products. Visitors to the stand had the…
Abruzzo wines take center stage at exclusive dinner in Raleigh
On June 20th, 2024, the charming Cucciolo Terrazza in Raleigh hosted an intimate Promotional Dinner dedicated to celebrating the exceptional wines of Abruzzo. The evening, attended by 21 guests, was led by the charismatic Doreen Colondres, founder of Vitishouse and a passionate advocate for fine wines and gastronomy. The dinner served as an
Great success for the Abruzzo wines in the Slow Wine US Tour
The Charming Taste of Europe campaign meets with great success at the three stops of the Slow Wine Tour USA with dedicated seminars and walk around tastings. Starting in New York on March 19 with the seminar “Pecorino from Abruzzo, the Next Big Thing,” followed by the seminar “Cerasuolo d’Abruzzo, Now That’s a S
Abruzzo wines take the stage at Gambero Rosso World Tour in Dallas and Miami
The international tour that takes several wineries around the world that want to target emerging or non-traditional markets featured Abruzzo wines promoted by the campaign. Texas is a ready market for wine and these events are perfect for tasting both some great wines already known and making many discoveries! The Montepulciano d’Abruzzo mast
Montepulciano d’Abruzzo: A Masterclass experience in Houston
On April 30th, Houston was the proud host of an exclusive masterclass dedicated to the renowned Montepulciano d’Abruzzo. The event, attended by approximately 50 professionals and wine enthusiasts, was expertly led by Jeremy Parzen, the esteemed ambassador of the campaign. Parzen guided participants through a vertical tasting of seven e
Masterclass for operators to discover the golden wines of Bordeaux
Between the end of April and the first days of May the masterclasses highlighted the campaign as well as the Union des Vins doux de Bordeaux and its territory through food and wine pairings. The Bordeaux White Wine consortium launched a series of events on April 29th in Boston, starting with a masterclass at…
A special promotional dinner in Atlanta
A night to remember at Alici restaurant in Atalanta! On May 2nd, we celebrated with an exclusive promotional dinner, superbly led by one of our campaign ambassador Jeremy Parzen. The evening buzzed with the energy of thirty wine enthusiasts, as we unveiled our latest campaign and indulged in an exquisite tasting focused on the…