A Spring Full of Events for the “Charming Taste of Europe” Campaign Across the United States and Canada
Spring was a busy and exciting season for the “Charming Taste of Europe” campaign, marked by numerous trade, educational, and promotional activities across the United States and Canada.
The Golden Wines of Bordeaux took center stage during several B2B meetings in Chicago and Austin, offering valuable opportunities to establish direct connections between producers and industry professionals. B2B events play a crucial role in allowing buyers, importers, and distributors to experience the wines firsthand, learn about their stories, and discover their unique qualities — strengthening relationships and creating new business opportunities.
In the United States, the Golden Wines were also featured at an exclusive dinner in Houston and a promotional event in Miami, where guests had the chance to explore their distinctive profiles and enjoy perfect pairings with a variety of culinary creations, showcasing the wines’ elegance and versatility.
The Wines of Abruzzo also met with the trade through a B2B session and a masterclass in Charleston and another masterclass in Austin – giving industry professionals the chance to deepen their knowledge of local grape varieties and the Abruzzo region through guided tastings and technical discussions.
Finally, European Kiwis and Wines were jointly featured at SIAL Canada, one of the most important international food and beverage fairs.
Participation in SIAL represented an excellent opportunity for visibility, as thousands of industry operators were able to taste the products and receive informative materials, further spreading awareness and appreciation of European excellence in a key market.
