“The Charming Taste of Europe” Concludes its Campaign Across the US After a Year of Successful Activities
The ‘Charming Taste of Europe’ campaign has heightened awareness of European agricultural excellence among American audiences through its diverse activities since its launch in 2021
The ‘Charming Taste of Europe’ Campaign, co-financed by the European Union and promoted by Consorzio Vini d’Abruzzo and the Bordeaux White Wines Consortium, in collaboration with fruit producers from Greece’s Union of Agricultural Cooperatives of Kavala (Kavala COOP) and Agricultural Cooperative of Rachi Pieria (“Agios Loukas”) is ready to bid farewell to 2023 after another year of successful activities aimed at increasing awareness of high-quality agricultural products in the American and Canadian markets.
Highlights of the 3rd year of the Campaign’s implementation include participation in major trade shows such as Summer Fancy Food and Texsom, as well as exclusive and educational press trips to Greece, Bordeaux, and Abruzzo to discover the beauties of the territories and their products, including Kiwi and Cherries, and prestigious wines.
The Campaign also provided American journalists and trade professionals with the chance to explore and taste a curated selection of products from these remarkable regions through a series of educational masterclasses and guided seminars hosted across the US in collaboration with international wine experts such as Antonio Galloni and Tom Hyland.
Additionally, The Charming Taste of Europe proudly promoted an entire Restaurant Week dedicated to the wines of Abruzzo, featuring Pecorino DOC, Cerasuolo d’Abruzzo DOC and Montepulciano d’Abruzzo DOC. A selected group of Miami’s distinguished Italian restaurants offered a unique experience, delighting palates with the exquisite wines from Abruzzo. While the third year of the ‘Charming Taste of Europe’ campaign in the United States comes to an end, the organizers are eagerly anticipating the new year with a new program filled with activities, grateful for the warm welcome and enthusiastic participation America has shown in embracing these excellent European products.