The third year of The Charming Taste of Europe kicks off in the United States
The third year of The Charming Taste of Europe campaign officially kicks off with two major promotional initiatives in the United States, marking the start of the 2026 activities with an intensive program dedicated to industry professionals.
The first series of events is represented by the Slow Wine Tour, which will stop in three strategic cities: San Francisco on March 2, Austin on March 4, New York on March 9
The Slow Wine Tour events will provide an opportunity for networking and in-depth exploration of the values of European production, with a focus on wines and their strong connection to their territories of origin, and will be aimed at operators, buyers and wine professionals.
At the same time, the campaign will also take part in three events organized in collaboration with Gambero Rosso, an international reference point for the promotion of food and wine excellence: February 26 in San Francisco, March 3 in Chicago, March 5 in New York
These events represent an important platform for visibility and networking, helping to strengthen the campaign’s positioning on the U.S. market from the very first weeks of the new campaign year.